Arlo Flitcroft

Arlo Flitcroft is a Senior Tour Marketing Manager at Live Nation Australia and New Zealand, passionate about connecting fans with unforgettable live music experiences and helping artists make meaningful connections with audiences across the region.

In her role, Arlo leads the marketing strategy and implementation for stadium and arena content, with recent successes including campaigns for global acts such as Bad Bunny, Lady Gaga, Pearl Jam, The Warehouse Project, and Oasis. Arlo also manages the day-to-day operations of the broader tour marketing team and drives the strategic direction for all tour-related content, cultivating key media partnerships to deliver artists to Australasian fans.

Arlo’s innovative and effective marketing strategies have been recognised with prestigious awards, including a Gold Winner at the Campaign Asia: Event Marketing Awards and a Platinum Winner for Integrated Marketing Campaign.