Luanne Shneier is a music content strategist and producer with more than a decade of experience leading impactful social content marketing strategies across Australia’s music and media landscapes.
Over the years, she’s held key roles across the ABC, including as Content & Communications Manager. She went on to spend eight years at triple j and Double J — first as Production Editor, then as Double J’s long-standing Digital Producer, where she helped shape the station’s tone, voice, and visual storytelling across digital and social platforms. Luanne later joined the music marketing team, leading tour and festival partnerships and working across campaigns for triple j, Unearthed, Double J, Rage, ABC Classic, and ABC Country.
Now based in WA, she works with emerging and established artists, festivals, and labels on content strategies for releases, tours, and digital storytelling. She also manages award-winning producer/writer Dylan Ollivierre and rising indie-country artist Harry Foxton.