Sophie Kirov

Sophie Kirov is a touring and live events specialist with over 20 years of experience across global touring, artist relations, and festival operations. She is the founder of Lost Motel, a boutique touring and festival company delivering high-level artist and tour management services for international acts and major Australian festivals including Out2Lunch, One Night Stand and Spilt Milk. Sophie has worked across all facets of live music logistics, including international tour advancing, backstage operations, and complex multi-stakeholder event delivery. Known for her innovative approach to on-road systems and strategies, Sophie is recognised as a thought leader in sustainable touring practices and builds cohesive touring ecosystems that balance operational excellence with strong, people-focused leadership.